About Subaru

About Subaru

Our history

Subaru Australia is the exclusive Australian importer and distributor of vehicles manufactured by Fuji Heavy Industries.

Imported by Subaru Australia since 1973, our range includes the multi-award winning Forester, Impreza, Liberty, WRX, Outback, XV and BRZ.

Subaru Australia vehicles were exclusively All-Wheel Drive (AWD) from 1998 but now includes the highly sought-after rear-wheel drive BRZ.

Our philosophy is based on high quality engineering, active and passive safety, reliability, a fun driving experience and value.

We’ve achieved many firsts. We were the first main stream car company in Australia to achieve a 5-star ANCAP rating for occupant safety across our entire range. We won 10 consecutive Australian Rally Championships, and we even sold the first new car model exclusively online.

We’re proud of what makes us different and we strive to put our customers at the heart of everything we do. Subaru is All 4 the Driver TM.

Discover the Subaru range

Impreza
Liberty
BRZ
WRX
WRX STI
XV
Forester
Outback

The Subaru Journey

1958 – Subaru 360 is introduced, becoming an instant bestseller.

1966 – Subaru 1000 is introduced, highlighted by the company’s first use of a horizontally-opposed Boxer engine.
1973 – The first Subaru with on demand All-Wheel Drive released, combined with symmetrical drivetrain, provides exceptional control, balance and traction.
1977 – The two seat on demand All-Wheel Drive Subaru Brumby was launched in Australia long before cross-over vehicles would become mainstream.
1989 – The Subaru Liberty is launched to critical acclaim.
1993 – Champions! Subaru World Rally Team (SWRT) records its first WRC round win. Later that season, SWRT switched from the Legacy WRC to the Impreza WRX.
1993 – Impreza is launched in Australia.
1996 – Outback is launched in Australia.
1996 - 2005 – Subaru wins 10 consecutive Australian Rally Championships to add to their six World Rally Championships.
1997 – Forester is launched in Australia.
1997 – Subaru is the first car company to offer All-Wheel Drive as standard on every model sold in Australia.

2000 – Impreza including Impreza WRX wins Wheels Car of the Year – joining our other winners, the 1999 Liberty Wagon and 1995 Liberty.

2006 – Tribeca is launched in Australia.

2007 – The new generation Impreza is launched and achieves a maximum 5-star ANCAP occupant safety rating. Every new Subaru model in Australia has been awarded the maximum 5-star ANCAP occupant safety rating.

2008 – With the launch of the 2009 Liberty and Outback variants, every Subaru now has electronic stability control as a standard featureand a 5-star ANCAP occupant safety rating.

2009 – Subaru launches its first diesel variant in Australia, the turbocharged Outback 2.0D, plus the versatile six-seat Liberty Exiga.

 

2010 –

June – Forester now available with a turbocharged diesel engine.

December – all-time annual record sales of 40,025 vehicles represent the 12th record in the past 13 years. 
 
 

2011 – 

February – turbocharged Forester S-Edition introduced.
November - Subaru tops the J.D. Power’s Australian Customer Service Index.
 
December - Forester retains status as Australia’s best-selling Compact Sports Utility Vehicle for the fourth consecutive year.
 
 

2012 –

January - Subaru introduces the sophisticated EyeSight™ driver assist system in Liberty and Outback 3.6R Premium variants. 

January – Subaru’s entry into the small SUV market, the All-Wheel Drive XV, is introduced in Australia.
 
February - fourth generation All-Wheel Drive Impreza launches.
 
July - Subaru’s new rear wheel drive BRZ sports coupe goes on sale online, proving a massive success, with the car sold-out after just three hours of going “live” on the web.
 
August - BRZ wins motoring.com.au “recommends” awards in the Performance cars under $100,000 category.
 
November - BRZ voted the carsales People’s Choice Best Performance Car Under $100,000.
 
December -  BRZ is the News Limited Carsguide Car of the Year.
 
December - BRZ wins Wheels Car of the Year on the 50th anniversary of the prestigious award.
 
December - Subaru achieves record annual sales of 40,189 vehicles.
 
 

2013 –

January – BRZ named Fun-est Car of the Year in TopGear Australia magazine.
 
January - BRZ named the Best Buy for 2012 by Australian automotive website themotorreport.com.au (TMR).
 
January -  BRZ wins the News Limited Carsguide People’s Choice Award.
February – Fourth generation All-Wheel Drive Forester launches.
February - Celebrating its 40th year in Australia, Subaru marks another milestone, with the sale of its 700,000th vehicle locally. 
 
March - Subaru is adds flagship automatic diesel variants to its Outback All-Wheel Drive crossover line-up, offering outstanding range, fun driving and efficiency.
 
August - BRZ wins motoring.com.au “recommends” awards in the Performance cars under $100,000 category.
 
November - Forester 2.5i named Best Sports Utility Vehicle (SUV) under $45,000 in the Australia’s Best Cars awards. 
 
November - BRZ voted the carsales People’s Choice Best Performance Car Under $100,000. 
 
November - Subaru wins the Canstar Blue Most Satisfied Customers Award for SUVs and 4WDs.
 
December – Subaru achieved a new annual sales record of 40,200 vehicles.
 
 

2014 – 

March - Fourth generation All-Wheel Drive WRX launched.
 
April - Subaru launches the fourth generation of its ultimate performance car, the All-Wheel Drive WRX STI. 
August - BRZ, WRX and WRX STI win motoring.com.au “recommends” awards in the Performance cars under $100,000 category.
 
November - Subaru retained its Canstar Blue Most Satisfied Customers Award for SUVs and 4WDs, for the second consecutive year, recording perfect five-star ratings for overall satisfaction, value-for-money, point of sale service, after sale service, reliability and performance. Subaru also beat 11 other leading brands to win Canstar Blue’s Most Satisfied Customers Award for Performance, incorporating all vehicle models. The brand again achieved a perfect five stars.
 
November - WRX STI named Best Performance Car Under $100K in the carsales.com.au Car of the Year Awards.
 
November - Forester 2.5i has again been named Best All-Wheel Drive (AWD) Sports Utility Vehicle (SUV) under $45,000 in the Australia’s Best Cars awards.
 
December - sixth generation All-Wheel Drive Liberty and fifth generation Outback launched
 
December - Subaru achieves record annual sales for the 15th out of the last 17 years, with a total of 40,502.   
 
 

2015 –

March – Forester sales in Australia pass 200,000.
 
March – The revised Model Year 2015 Forester line-up adds diesel automatic Lineartronic CVT variants.